Marketing and Business Development Project ESCP 2010
Kampala, Uganda2010Background
Following the success of the 2009 Marketing and Business Development Project a group of ESCP Europe Masters students decided to go to Uganda to work with our Expert Partner, Kamwoyka Vocational Training Centre.
The Project
The group will spent two weeks helping the vocational training centre to become a self-sustainable enterprise. The enabled the volunteers to see their skills utilized for the benefit of this community-based organisation and promote the creation of livelihood initiatives through investments in microfinance. In particular KVTC needed help with both marketing and storytelling - enabling them to uncover the incredible journeys that trainees have made and feeding this content into a viable marketing strategy.
If you would like to find out more about this project you can contact us through our contact page.
